Digital Marketing Specialist
KPMG
Luxemburgo, LU
il y a 2j

Are you digital fluentand data-driven? KPMG Luxembourg is looking for a creative and analytical DigitalMarketing Specialist to join the Marketing & Communications team.

With proven knowledgeof digital marketing, you will drive impact across the firm. As our residentdigital marketing expert, you will support data analysis and omnichannelactivation.

You set ambitious goals and manage resources to deliveraccordingly.

You can identifytrends, patterns and key opportunities for innovation. You thrive in agileecosystems where you provide optimization recommendations across the clientjourney and various digital touchpoints.

Role and responsibilities

  • You translate business objectives into integrated marketing plans to deliver digital campaigns that increase engagement and conversion.
  • You work across marketing functions to coordinate multi-channel initiatives to measure, optimize, scale, and personalize our brand positioning and demand generation programs using automation, technology and data.
  • You collaborate with the Digital Marketing Team Lead and business sector links to implement robust, end-to-end scoring, management and nurturing systems, and improve visibility of marketing influenced pipeline and revenue.
  • You regularly analyze and report channel performance metrics to various stakeholders.
  • You use data analysis for executive level storytelling around key marketing campaign results, impact and recommendations for future action and investment.
  • You assist to build a comprehensive view of the client journey.
  • You will work closely with CRM, Social, and Email functions to implement digital strategies, industry trends and best practices in analytics.
  • You will spearhead SEA / SMA programs for key campaigns and services
  • You are accountable for the full Marketing tech stack, including an innovation roadmap, training and change management.
  • The ideal candidate

  • Bachelor or Masters in Digital Marketing, Marketing, Data Analytics, or other related field preferred.
  • 3 years minimum, 5+ years preferred experience in digital marketing and / or data analytics.
  • Strong knowledge of analytics platforms (Adobe Analytics, Google Analytics, Google Tag Manager, Google Ads, SEMRush, Ahrefs, Hotjar, or similar), data visualizations tools (PowerBI, Tableau), social media and CMS software (Talkwalker, Meltwater, HubSpot, Moz,Wordpress or similar) and e-marketing tools (Vuture, Marketo, Pardot or similar).
  • Growth mindset : you see KPIs as a baseline to expand upon and scale.
  • Team-player : you have excellent communication skills and value the importance of cross-functional collaboration.
  • Agile : you are able to communicate technical concepts to non-technical audiences, navigate ambiguity, and manage competing priorities.
  • Proficient in MS Office Suite and Microsoft Excel : you know how to create and manipulate pivot tables SQL would be an asset.
  • Fluent in English French or German would be an asset.
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