Employer Branding Specialist
, Luxembourg
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With over 1,700 people, KPMG Luxembourg is a leading provider of professional services including audit, tax and advisory services to major national and international clients active in the financial, commercial and industrial sectors.

The Employer Branding Specialist is accountable for the development and deployment of KPMG's Employer Brand Strategy, as well as for the further development and implementation of derived marketing measures.

He / she will support the Employer Branding team in making effective decisions by gathering, organizing, managing, and delivering relevant data with the aim to support a decision.

Your Responsibilities

Employer Branding & Communication

  • Define the Employer Branding strategy together with the Employer Branding Team Leader
  • Develop various activities designated to the Public to raise company's profile and image on labor market / market.
  • Develop the social media strategy and professionally represent KPMG in relevant channels (e.g. job fairs, online, ...)
  • Build a Social Media presence to inspire and include current and future employees as part of the Employer Branding strategy deployment
  • Be in charge of the external People communication through various communication channels (social networks, external KPMG career website, Intranet...)
  • Collaborate with Marketing and Knowledge Management teams to generate, edit, publish and share engaging content daily (e.
  • g. original text, photos, videos and news)

  • Be a brand champion, working to ensure whatever the officer does protects and promotes the global / local KPMG brand
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Develop and maintain the partnerships with universities and schools in Europe
  • Market Benchmark & Analytics

  • Perform research on current benchmark trends and audience preferences
  • Use data and testing to optimize and improve content and design for campus marketing programs and campaigns.
  • Perform ROI analysis to evaluate efficiency and effectiveness of different Employer Branding Social Media campaigns
  • Establish a workflow process for intake, tracking, and managing creative and content requests that meets both designer and stakeholder needs.
  • Event Organization

  • Contribute to the organization of People events in line with the Employer Branding strategy, Together with the People Event Coordinator
  • Actively participate to the preparation of job fairs, including prior communication with the organizations
  • Plan and guide the employees participating to the events conjointly with the Talent Business Partner.
  • Who are we looking for?

  • Bachelor or Master degree with preference for marketing, communication, Journalism, arts / humanities, business development or other creative as well as strategic fields with relevant experience
  • 2 to 4 years of experience across Employer Branding, Marketing and Communication, HR, previous experience in business strategy and employee engagement / experience campaigns.
  • Very good skills in English. French and / or German are an asset
  • Strong relationship / networking skills, including the ability to find and tell a compelling story to internal stakeholders as well as the ability to communicate highly technical concepts in a relatable and understandable way to an internal audience
  • Ability to lead complex projects with successful programs / project management and process orientation
  • Excellent knowledge of Social Media and social platforms
  • Experience developing and executing successful internal communications campaigns
  • Ability to analyze key business drivers / metrics to develop and deliver solutions
  • Deep understanding and appreciation of the application different channels & tools
  • Stay up-to-date with current technologies and trends in social media, design tools and applications, Strong Appetite for new IT and System tools
  • Ability to provide counsel to variety of stakeholders (internal teams / senior management / leadership)
  • Analytical and research skills, detail orientation
  • Communication and presentation skills
  • Creativity, innovation and influencing skills
  • Prioritization and multi-tasking skills
  • Ability to work efficiently under pressure
  • What do we offer?

  • A multicultural and international environment of work,
  • Possibility of continuous evolution,
  • On-going trainings,
  • Interested?

    If your profile fits the job description above, send us your CV and a cover letter.

    We are looking forward to meeting and working with you!

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