Traffic (SEO/SEM) Manager - Amazon Devices
Amazon
Luxembourg , LU
il y a 2h

DESCRIPTION

We are looking for a talented Traffic Manager focused on SEO / SEM to join our diverse Amazon Devices team in Europe.

As the ideal candidate, in this role you will have the opportunity to develop marketing strategies to drive demand and new customer acquisition across multiple traffic channels.

This person will drive the understanding of trends in traffic performance and work closely with the global Product Management and local Category and Marketing teams and take on regular reporting up to Senior Management.

This person will build, implement, and analyze marketing programs that promote our lineup of Echo, Fire, Kindle, and Home Security products on Amazon websites in Europe.

We are looking for someone to develop a healthy obsession with extracting patterns from ambiguous and voluminous amounts of data to provide recommendations and the implementation of key initiatives.

The successful candidate will be a self-starter comfortable with ambiguity, strong attention to detail, high-calibre analytical ability, and at ease working in a fast-paced environment.

This role requires an individual with excellent analytical abilities who strives to answer business / marketing questions, operates independently, and works across functional boundaries.

This person must also enjoy being a creative contributor and thrive in working in a start-up environment.

This role covers the following key areas :

  • Drive customer acquisition through key traffic initiatives, such as Search Engine Optimization and Marketing, Social Media and Display Advertising, Affiliate programs, and Outbound marketing communications.
  • Supporting the digital products merchandising and product management on strategic demand generation initiatives.
  • Executing traffic-driving efforts for large-scale product launches and promotional activities, tracking tasks and dependencies across multiple teams.
  • Analyzing traffic patterns and optimizing channels against the relevant KPIs in the customer acquisition funnel. Auditing and analyzing Amazon’s website, analytics and crawl data, identifying issues, finding root-
  • cause, and experimenting with solutions at scale in order to improve SEO performance.

  • Report on the strategy, inputs and outputs, and document and share learnings with stakeholders.
  • Conducting experiments, using rigorous approaches and measurement methods (A / B testing, statistical methods) and proving their effectiveness.
  • Identifying strategic opportunities and prioritizing them against other tactical actions to achieve a balance of short-
  • term and long-term performance.

    Amazon is a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers.

    We're a company of pioneers. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.

    Working on the Amazon Devices team will be unlike any job you have had. In the EU, we ensure our global activity is localized for the local marketplaces by making the customer experience on our devices and our EU sites culturally relevant.

    BASIC QUALIFICATIONS

  • 4+ years of relevant work experience in an analytical role, consumer marketing, marketing communications, and / or digital / high-
  • technology consumer companies / products.

  • Bachelor's degree is required.
  • Excellent verbal and written English communication skills.
  • Superior analytical skills and proficiency in SQL, Excel, Python, and data analysis.
  • Demonstrated ability to use hard data and metrics to back up assumptions and identify and solve ambiguous problems.
  • Experience using a web analytics package (like Google Analytics)
  • SEM / PLA bid management platform experience required. Experience with Google AdWords, Bing Ads, and bid management platforms such as Marin or Kenshoo.
  • Significant experience in successfully delivering results in a fast-paced and dynamic business environment.
  • Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence at all levels across Amazon.
  • Confident working closely with technical (software development) and non-technical teams.

    PREFERRED QUALIFICATIONS

  • Master’s degree or MBA.
  • Extreme attention to detail and willingness to roll up your sleeves.
  • Strong bias for action with ability to prioritize, multi-task, and meet deadlines.
  • Fluency in German or French or Italian or Spanish or British English.
  • Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

    We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

    We offer a competitive salary and stock units, and we offer a whole host of other benefits, including an employee discount, private health care, and pension scheme.

    We are committed to keeping compensation fair and equitable.

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