The POSITION About YOU : We are looking for a senior Communications & Brand Manager who will define, plan, coordinate and carry out our digital and offline communications, brand and content strategies, campaigns, actions and production efforts.
Your mission will be to promote both our products and our company at all levels and from all perspectives, and make sure all dimensions of our brand strategy are effectively covered.
A genuine interest and relevant experience with digital B2B product marketing targeting the (Luxembourg) financial industry would be an advantage.
Besides digital advertising, direct marketing, company and product web site management, B2B events handling, employer branding, media partnerships, content and social media marketing are key ingredients to our marketing mix.
Copywriting about our products, the company and client / partner success stories, as well as proofreading (in English) are a part of the job, and so are partners, suppliers, agencies and freelancers relations management.
You will work in close collaboration with product, business development and talent management teams, as well as the company’s founders and management.
Brand ambassadorship and monitoring will also be part of your mission.
The COMPANY About US : Finologee (www.finologee.com) is one of Luxembourg’s leading digital finance platform operators. The company facilitates the financial industry’s quest for optimisation and innovation with its compliant platforms and APIs for bank compliance (PSD2 for Banks & CEDRS), mobile payments and telecom routing (Digicash & Mpulse), professional payments (ENPAY) and KYC / AML (KYC Manager & Digital Onboarding).
Finologee serves more than 100 banks and institutions, handling 25 million transactions a year on their behalf. Placing user experience, technology and compliance at the core of the business, Finologee’s founders have been blazing a trail for FinTech made in Luxembourg’ since 2006.
With a staff of 35, the company is ISO 27001 certified and is operating as a regulated financial services professional under a Support PFS’ licence granted by the Ministry of Finance.
More about what it means to work at Finologee : http : / / jobs.finologee.com
With us you will
Take the lead of the company’s digital and offline communications, brand and content strategies, campaigns, actions and production efforts : define and handle both digital and offline advertising and direct marketing efforts, company and product web site management, B2B events participation, employer branding, media partnerships, content and social media marketing
Define strategies and budget based on product, sales and recruitment roadmap and goals, as well as corporate and brand objectives, validate with management, carry out and be accountable for execution towards top management, monitor, adjust if needed and report results
Define and run the company’s content marketing strategy, leveraging all channels and partnerships such as the corporate and product newsletters, the web site (news, success stories ), social media channels, media partnerships, press releases, partner channels, events, awards / competitions, by drafting, editing, proofreading, and publishing content and contributions (in English)
Contribute to product promotion and marketing, descriptions, presentations, advertising through company and product web sites and pages, portals, partner web sites, ads on social media and other digital channels, brochures, flyers, decks
Communicate with all levels of the organisation, internal, cross-functional and external, and keep stakeholders up to date on project status
What we expect from you
At least 5 years of relevant experience in communications / marketing for digital / tech products, ideally for B2B software(-as-a-service) or B2B services for the financial industry
Languages : native or near-native English, and solid writing skills in English are a must, at publishing-ready level French would be an advantage
An in-depth knowledge of key success factors in digital B2B product / software-as-a-service marketing, relevant channels, tone of voice, content types and topics, social network, digital media and media partnership strategies, B2B event marketing, direct marketing and other relevant catalysts
Being familiar with product contexts and needs covered by Finologee (KYC, payments, digital interaction and process digitalisation in finance ) and consequently the ability to quickly help shaping the company’s product and brand narratives and build sound marketing strategies would be a true advantage
A good understanding of the Luxembourg financial industry, the market structure for wealth management and private banking, asset management and servicing, (life) insurance, e-money and payment institutions, their processes, requirements in contexts and pillars covered by Finologee and decision-making processes would also be considered a strong asset
Education : Bachelor’s or Master’s degree in business, journalism, finance, marketing / communications or other
A desire to work in a fast-paced innovation-driven company, working with the company’s founders, with a genuine accountability for tasks and projects
In return you will get
A position where you will play an active role in a variety of steps and contexts of FinTech product and company marketing, from the concept and strategy to delivery, while handling operations, where you can truly make a difference
The opportunity to become a part of one of the prime FinTech teams in Luxembourg, with highly-skilled industry experts, led by entrepreneurs that have been shaping successful digital finance products and building ecosystems for more than 20 years
The opportunity to be part of a multicultural and entrepreneur-driven team
A nice place to work : spacious and modern offices located in the Leudelange business district, close to Luxembourg-City with easy access by bus or car