Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online.
Join our exciting world of Consumables Private Brands in the EU, where we are launching our own line of brands across all Consumables categories (Food & Beverages, Health, Personal Care, Beauty, Household Consumables, Pets, Sport Nutrition, Personal Care Appliances).
We're looking for a creative, results-driven and customer obsessed Senior Marketing Manager for our Consumables Private Brands business in Europe.
Private Brands is a long-term growth opportunity for Amazon. The job will be located in Luxembourg or in London based on preference.
As a Senior Marketing Manager, you will start with the customer in mind, work backwards, leverage big data’ and optimize processes, to further drive awareness, purchase and loyalty for Private Brands.
You will continuously review the toolbox needed to grow internal and external traffic and conversion for our products, as well as our product launches, in a way that meets our broader Private Brands business objectives.
Operationally, you will liaise with multiple teams within Amazon, including traffic, customer insights, Retail Business Services and internal agencies, to execute on the strategy defined.
Your responsibilities will include :
Reviewing product launch processes, identifying gaps and improvements and overall increasing our speed to launch new selection.
Owning customer experience on our European Amazon websites, including content auditing and assisting with product launch related tasks (e.
g. copy-writing, translation processes through agencies, review keywords, messaging, etc).
Owning the copy-writing for our brands and product pages in English, and preferably in one more European language.
Setting and implementing strategies to grow internal and external traffic to our products, and improve conversion rate, to maximize sales and downstream value to Amazon.
Building and maintaining reporting to measure and optimize the acquisition model; working closely with Finance, Product Management and Instock teams to explain impact of model defined.
Partnering with other internal Amazon teams to ensure successful implementation of all marketing related tools, in a way that observes Private Brands business specifics.
Owning and taking action at all operational steps needed for the successful functioning of the tools identified (i.e. feedback, systematic updates, coordination, etc).
Identifying key customer insights to increase Private Brands relevance, and accelerate customer acquisition and loyalty, using both quantitative and qualitative data.
Our environment is fast paced and highly entrepreneurial, and you must be comfortable working with multiple teams and partners in different geographies, as well as managing multiple priorities.
The position is based in the Amazon EU Headquarters in the city of Luxembourg.
5+ years of digital marketing or digital product management experience, strong intuition for good customer experience and messaging
Strong analytical skills, demonstrated ability to leverage complex data, including customer research, to develop marketing strategies
Ability to collaborate successfully with internal teams and deliver results
Experience in using SQL
Strong communication skills and fluency in English, and at least one other European language : German, French, Italian, Spanish or Dutch
Experience in either online, retail or e-commerce business is a strong plus
Proven project management skills with coordination across multiple teams
University degree; MBA preferred
Previous experience working in a Private Brands retailer / company
Previous experience in copy-writing, advertising or translation