Marketeer (CoE Marketing & Customer Interactions)
As a Marketeer, your mission is to promote towards our clients a differentiating customer experience for their financial needs in every important steps of their life.
We are looking for a smart Marketeer to take in charge the elaboration and implementation of the marketing communications strategy for some of our product activity.
Based on our commercial strategy as well as insights from analyzing the trends, the market, the competition, client’s needs, you will define the marketing approach help prospects and clients through their financial customer journey.
You will develop and run marketing campaigns to drive qualitative traffic and lead towards our direct & digital channels (Web & app).
Your main responsibilities are :
for the year based on the commercial strategy for our customers and prospects through Above the line and Below the line campaigns and actions;
objectives, target, budget, media mix, sales supports, timing, message, visual and call-to-action, evaluation needs for the campaigns you are responsible for;
Managing and optimizing the paid & owned media plan
SEA & programmatic advertising, content, emailing and bannering) in collaboration with the media team, our external provider and our internal colleagues (customer intelligence, Data science, UI / UX specialists );
You analyze the performance
of all your actions (funnel analysis and dashboards, monitoring plan, etc.) and
you test them continuously
in order to increase their efficiency;
Supporting our media team
on creating 360 product oriented campaigns (OOH, print, digital website editors, etc.) : business brief elaboration, media plan and creatives validation, content creation and / or validation ;
Copywriting and editing responsibility
to direct and digital marketing initiatives, ensuring a consistent tone of voice and a say it simple approach (sales & regulatory communication, brochures, advertising, customer journeys );
Being the Spoc as a
for our external providers (advertising and creative agencies) and our internal stakeholders such as head of sales, tribes, both responsible for the value proposition and the P&L of their products in scope;
Keeping u-to-date regarding market and competitor’s developments.
We are looking for :
An entrepreneurial colleague with a talent for taking it on and making it happen , enthusiasm for helping others to be successful and a knack for always being a step ahead .
In other words, you strive to bring fresh ideas to life and embrace challenges in a fast-changing and complex environment.
You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions.
You put the customer 1st. You have a strong affinity to optimize propositions with rapidly changing customer needs.
You love collaborating, in multidisciplinary and self-steering team (Agile method), in a changing and innovative environment.
You have a data driven mind-set and like to take decisions based on data.
You easily manage and prioritize work in multiple projects in a fast-paced, deadline-driven environment;
You have great organizational skills and attention to detail. Indeed, you are in the project driving seat and are comfortable with planning, tight deadlines and multiple stakeholders to manage and drive.
You know how to work under pressure and are always the solution oriented and optimistic person around the table
You have creative skills and ability to propose initiatives and speak up;
You know the Luxembourgish media landscape (offline and online) and the specificities of the Luxembourgish market (multicultural environment);
You have the ability to communicate efficiently : briefings for external suppliers, presentations for internal stakeholders, marketing communications material for customers;
You have commercial awareness with proven budgeting and negotiation skills;
As a great team player, you are capable of working in a multicultural and multilingual environment;
A knowledge of financial products and the financial industry constitutes an advantage
In addition, you have :
A post-graduate, advanced or master’s degree in a marketing and communication or business related field, or min. 5 years of relevant professional experience in Marketing.
Language skills : fluent in French and English (spoken and written). Good command of German will be an advantage.
Excellent command of computer skills : Microsoft Office, Adobe Content Management, Content Management Systems, web editors and Photoshop tool is an advantage.
Your working environment
ING’s purpose is empowering people to stay a step ahead in life and in business. This purpose guides us in everything we do.
With over 900 employees in the Grand Duchy and thanks to the combination of our local presence and the strength of a robust multinational like ING, we offer our personal and business customers a wide range of solutions through the channel of their choice.
ING is a global bank with a strong European base. 53,000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries.
Operating in the Grand Duchy of Luxembourg since 1960 as a universal and accessible bank, our products include savings, payments, investments, loans and mortgages for retail and private banking customers, whom we serve online and through our network of branches.
For our Wholesale Banking clients we provide specialised lending, payment & cash management and fund services.