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The position is based in Luxembourg .
Nutella&Snack business in Mexico and South America worth 256k qls and 130 M€ NS with strong equity in both markets Within the Nutella&Snack team of the Area International the Sub Area Marketing Manager will be responsible to provide strategic guidance, defining strategies for the Nutella&Snack business development in the relevant markets.
He / She will be responsible to provide senior management with analysis and recommendation on current and future opportunities for the development of the Nutella&Snack business in the relevant Markets.
Main tasks :
Markets full Marketing mix strategy validation : ATL, BTL, Range, Pos material.
ATL / BTL : He / She will be responsible to guide and review ATL / BTL strategy with the BUs ensuring their compliance with Global and Area guidelines
Portfolio Management with analysis of the untapped opportunities based on market analyses (price map, competitors analysis, trade needs, new trends) ensuring compliance with Group guidelines and FFG.
Innovation pipeline definition
Regular basis analysis of quantitative and qualitative data for consumer, category and competition (consumer trends, competitors performance, brand performance etc.
Ad hoc analysis on market opportunities for seasonal and innovation projects through Nielsen and Euromonitor
Business update with CBO Area International (monthly reporting & presentation)
Guide, inspire / pass knowledge and motivate local marketing Teams
Interaction with Global Presidenza team, DPU, DTC, CSU, Area Commercial Quality, Area Finance
Regular business updates with BU’s
Support market test projects
Min 5 / 7 years in brand management roles (local or central) in FMCG
Commercial field direct experience or proven past involvement and sensitivity
Decent experience in a BU for internal candidates
A Commercial and Marketing experience is requested
Knowledge of the geographical area market (South America & Mexico ) is a plus
Core Competencies : focus on results delivery and able to make decisions; Be flexible and deal with uncertainty; able to optimize process and work in a co-operative way within the Organization
Professional Know-how : Media plan (briefs, objectives, GRPs / TRPs, digital etc) , Consumer Research validation tools (qualitative / quantitative), Nielsen / IRI
Strong analytical skills with a proven ability of interpreting and elevating data to marketing insights;
Ability to work with financial measures such as costs, margins and profit;
Dynamic, proactive approach and ability to work effectively in high-pressure situations and / or a fast-paced environment within strict deadlines;
Good skills in leading a team in distance creating common understanding and strong motivation
Excellent PC command (Excel, PowerPoint);
Programs : SAP, Nielsen, PPT, XLS, and other BI databases
Spanish / Portuguese / Italian is a plus