Brand Manager Kinder Maxi, Kinder Country and SchokoBons
Thorntons
Luxembourg, LU
il y a 6j

Global Brand Strategy and Innovation

  • Support the Senior Brand Manager in the strategic process of global guideline settings and definition of performance objectives entering the company’s 5 years plan
  • Translate brand strategies into brand plans being active part to the strategic process of medium-term innovation
  • Active contribution to the industrialization phase with impact on full marketing mix
  • Monitoring performance against key performance indicators (market share, consumer and shopper data) and tracks competitors and brand performance (sell-in & sell-out data, market share, kpi shopper, etc.
  • in order to identify challenges and opportunities within the market.

  • Develops a deep understanding of consumer behaviors and consumption trends in each channel to enable consumer-centric brand growth
  • Project Development

  • Align and coordinate all the key stakeholders (EC Staff, R&D, Quality, Finance, Packaging, Technical Departments (such as Operations Planning, Operations Development, Procurement & Customs Operative Support), Sales Business Development, Nutritionists, Area Marketing, Marketing BUs, Legal Department, CSU Media & Digital Teams, BSR and IA&CC), engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions
  • Monitor the whole process to ensure the achievement of the goals within the scheduled timing
  • Cross Country Coordination

  • Depending on launch phasing of the strategic plan, the Brand Manager will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-out opportunities via market test and research.
  • Support the SBM in developing a global activity grid by coordinating with Area Marketing, monitor implementation and performance
  • Consumer Research

  • Brief the Research Department (CSU).
  • Prepare and take part to the research field activities (Quali and Quant).
  • Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning.
  • ADV & Packaging design

  • Support the SBM in the coordination of the global brand campaign development (ADV, Digital & Consumers / Shopper Activations)
  • Create packaging design, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities.
  • Coordinate the activities carried out by external suppliers (mockups, artworks, shooting, etc.)
  • Competition monitoring

  • Conduct global marketplace analysis, monitoring new launches, looking for input and new trends
  • Budget Management

  • Monitor the costs versus budget and, if necessary, implement corrective actions.
  • Create requisitions for goods and services acquired and ensure the completion of the process (SAP).
  • Who we are looking for :

    Profile

  • 2-4 years of experience in Marketing (a Degree in Marketing is considered as a plus)
  • Expertise of FMCG and Brand Marketing environment
  • Multi markets and culture understanding
  • Strong communication and influencing skills
  • Analytical and financial skills
  • Result oriented
  • Project management
  • Dynamic, flexible, proactive approach and ability to work effectively in high - pressure situations within strict deadlines;
  • IT Skills

  • Excellent PC command (Excel, PowerPoint)
  • Excellent knowledge of Nielsen / IRI / Euromonitor DBs
  • Familiarity with SAP Architecture is considered as a plus
  • Language

  • Fluent English
  • Any other language is considered a plus
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