Global Brand Strategy and Innovation
Support the Senior Brand Manager in the strategic process of global guideline settings and definition of performance objectives entering the company’s 5 years plan
Translate brand strategies into brand plans being active part to the strategic process of medium-term innovation
Active contribution to the industrialization phase with impact on full marketing mix
Monitoring performance against key performance indicators (market share, consumer and shopper data) and tracks competitors and brand performance (sell-in & sell-out data, market share, kpi shopper, etc.
in order to identify challenges and opportunities within the market.
Develops a deep understanding of consumer behaviors and consumption trends in each channel to enable consumer-centric brand growth
Project Development
Align and coordinate all the key stakeholders (EC Staff, R&D, Quality, Finance, Packaging, Technical Departments (such as Operations Planning, Operations Development, Procurement & Customs Operative Support), Sales Business Development, Nutritionists, Area Marketing, Marketing BUs, Legal Department, CSU Media & Digital Teams, BSR and IA&CC), engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions
Monitor the whole process to ensure the achievement of the goals within the scheduled timing
Cross Country Coordination
Depending on launch phasing of the strategic plan, the Brand Manager will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-out opportunities via market test and research.
Support the SBM in developing a global activity grid by coordinating with Area Marketing, monitor implementation and performance
Consumer Research
Brief the Research Department (CSU).
Prepare and take part to the research field activities (Quali and Quant).
Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning.
ADV & Packaging design
Support the SBM in the coordination of the global brand campaign development (ADV, Digital & Consumers / Shopper Activations)
Create packaging design, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities.
Coordinate the activities carried out by external suppliers (mockups, artworks, shooting, etc.)
Competition monitoring
Conduct global marketplace analysis, monitoring new launches, looking for input and new trends
Budget Management
Monitor the costs versus budget and, if necessary, implement corrective actions.
Create requisitions for goods and services acquired and ensure the completion of the process (SAP).
Who we are looking for :
Profile
2-4 years of experience in Marketing (a Degree in Marketing is considered as a plus)
Expertise of FMCG and Brand Marketing environment
Multi markets and culture understanding
Strong communication and influencing skills
Analytical and financial skills
Result oriented
Project management
Dynamic, flexible, proactive approach and ability to work effectively in high - pressure situations within strict deadlines;
IT Skills
Excellent PC command (Excel, PowerPoint)
Excellent knowledge of Nielsen / IRI / Euromonitor DBs
Familiarity with SAP Architecture is considered as a plus
Language
Fluent English
Any other language is considered a plus 
