Digital Marketing Specialist (m/f)
kpmg
Luxemburgo, LU
il y a 2j

Job Description

With over 1,700people, KPMG Luxembourg is a leading provider of professional servicesincluding audit, tax and advisory services to major national and internationalclients active in the financial, commercial and industrial sectors.

Are you brand savvy, digital fluent and data-driven? KPMG Luxembourg is lookingfor a creative and analytical Digital Marketing Specialist to join Marketing& Communications.

Using proven knowledgeof digital marketing tactics and strategy, you will drive impact across thefirm. As our resident digital expert, you will spearhead data analysis and storytellingto support and refine multi-channel campaigns across key business sectors.

Do you sit on the edgeof innovation, staying up to date with the latest trends and technology in socialmedia and digital marketing?

If you thrive in fast-paced environments and seeoptimization of digital touchpoints across the client journey through a businesslens, this is the opportunity for you.

We are seekingoutstanding individuals who will enhance a team committed to be the marketleader by size and reputation

As Digital Marketing Specialist, you will :

  • Translate business objectives into integrated marketing plans to deliver digital campaigns that increase conversion and growth
  • Measure, personalize and automate multi-channel initiatives to enhance our brand positioning and demand generation Collaborate with the Digital Marketing Team Lead to implement robust end-to-end scoring, nurturing streams, and improve attribution of marketing influenced pipeline and revenue
  • Regularly analyze and report channel performance metrics
  • Use data analysis for executive level storytelling around key campaigns and provide recommendations for future action or investment.
  • Maintain a comprehensive dashboard view of the client journey
  • Work closely with CRM, Social, and Email functions to implement digital strategies, tools, industry tactics and best practices in analytics
  • Create and optimize SEA / SMA program
  • The ideal candidate

  • University degree in digital marketing, Marketing, Data Analytics, or other related field preferred.
  • 3 years minimum, 5+ years preferred experience in digital marketing and / or data analytics
  • Fluency in English, Frenchor German would be an asset.
  • Proficient in MSOffice Suite (Advanced Excel abilities required)
  • Strong knowledge of analytics or tag management platforms (Adobe Analytics, Google Analytics, Google Tag Manager, Google Ads, SEMRush, Ahrefs, Hotjar, or similar), data visualization tools (PowerBI, Tableau), social listening and CMS software (Talkwalker, Meltwater, HubSpot, Moz, Wordpress or similar) and e-marketing tools (Vuture, Marketo, Pardot or similar)
  • Growth mindset : you see KPIs as a baseline to expand upon and scale.
  • Team-player : you have excellent communication skills and understand the importance of cross-functional collaboration.
  • Agile : you are pro-active, innovative, able to communicate technical concepts to non-technical audiences, and navigate ambiguity
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