Digital Marketing & Product Specialist - Entertainment sector
Michael Page
Luxembourg
il y a 6j
source : jobs.lu

Our client is a well-established company based in Luxembourg. In order to reinforce their local team, we are looking for an experienced Digital Marketing and Product Specialist.

Client Details Our client is a well-established company based in Luxembourg. In order to reinforce their local team, we are looking for an experienced Digital Marketing and Product Specialist.

Description As a member of the Marketing team, reporting to the Head of Marketing and Communication, your responsibilities will include : 1.

Digital Product management Manage the lifecycle of online games from initial brief to go-to-market and follow-up Coordinate and manage the implementation of digital products and services with internal and external Analyze product metrics and trends to assess product performance and improvement opportunities Assess market and consumer needs to nurture future product improvements, new product development and promotional 2.

Website and social media content management Manage content across all platforms, including email and social media Formulate a cross-platform content strategy Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year Track analytics to assess performance, engagement, and improvement opportunities 3.

Digital marketing management Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Profile Bachelor Degree in Marketing, Computer Science or related field Proven working experience in digital marketing and content management Proficiency with web content management systems, working knowledge of Adobe Experience Manager is a plus Demonstrable experience leading and managing SEO, marketing database, email, social media and / or display advertising campaigns Working knowledge of HTML (including HTML5, PixiJS being a plus), CSS, and JavaScript development and constraints Working experience in an ISO 27001 environment and knowledge of ticketing processes and tools are an advantage Solid knowledge of Google Analytics Excellent organization skills and attention to detail Strong analytical skills and data-driven ...

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