SEM/PPC Marketing Officer
Michael Page
il y a 2j

Job Description

As SEM / PPC Officer, your responsibilities will be :

  • Manage and optimize paid search campaigns across multiple countries / languages and advertising engines (Google, Yahoo, Bing, etc.
  • including campaign planning, budget management, performance review, keyword development, account setup, ad creation to drive leads that convert to clients / revenue for the company

  • Grow and optimize our client's keywords portfolio through testing (A / B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
  • Develop and plan the paid strategies together with the Demand Generation Team Lead and execute day-to-day tactics that increase traffic, leads and revenue aiming for a positive ROI
  • Identify and report on key performance indicators and opportunities for improvement / growing leads
  • Expand beyond search ads to effectively run paid campaigns on social (Facebook, Twitter, LinkedIn), retargeting, mobile and more
  • Assist in planning and execution of the SEO strategy
  • Drive continued SEM innovation and best practice implementation
  • The Successful Applicant

  • 2-3 years' experience managing paid marketing campaigns.
  • Requires hands-on knowledge of best practices in SEA and SMA with a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Experience with display ads and re-targeting campaigns.
  • Demonstrated track record in growth experimentation and funnel optimization.
  • Strong analytical skills for robust data driven decision making with experience in distilling volumes of data into simple KPIs and tracking.
  • You work independently, are well-organized, structured, get things done and collaborate openly and proactively with team members.
  • SEO knowledge is a plus.
  • Fluent in English, knowledge of any other European language is a plus.
  • What's on Offer

    Challenging working environment fostering - and rewarding - innovation, team work and initiative-taking.

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