Product Manager – Marketing Innovation
Ferrero
Luxembourg, LU
il y a 1 mois

Job Description

At Ferrero , you’ll discover an employer that truly cares for the interests of its people : as such we are recognized as an employer of choice in 17 countries, Forbes RepTrak Worlds 18th Most Reputable Company, Trendence 33rd Europe's Ideal 500 Employers and 54 Universums World's Most Attractive Employers.

As we grow around the world, we are able to offer significant opportunities for career development and mobility.

We are currently looking for a Product Manager who will support the Marketing Manager in the development and the launch of a successful cross-

country range of products in a brand new category for Ferrero.

The candidate will be highly exposed to quantitative and qualitative tools of market researches with the request of interpreting the learning and making them actionable.

He / she will be requested to strongly own all the elements of the marketing mix : communication, price, distribution, promotion.

The position is based in Luxembourg (frequent travels required).

Project development

  • Support the Marketing Manager in the Strategic process of medium and long term innovation;
  • Active contribution to the development of the full marketing mix;
  • Align and coordinate all the key stakeholders (R&D, Packaging, Technical Department and CMI), engaging colleagues to get their full commitment and agreement to ensure the implementation of the actions;
  • Monitor the whole process to ensure the achievement of the goals within the scheduled timing.
  • Consumer Research

  • Support the MM in briefing the Research Department (CMI);
  • Prepare and take part to the research field activities (Quali and Quant);
  • Deeply analyze research results, in order to identify and propose opportunities of marketing mix fine-tuning.
  • Packaging design, ADV

  • Create packaging design or ADV briefs for agencies, participate in the evaluation of the works to select the winning ones and finally ensure the completion of the activities.
  • Coordinate the activities carried out by external suppliers (mock ups, artworks, shooting, etc.)
  • Cross Country coordination

  • Depending on launch phasing, the PM will collaborate with Area Marketing and BU colleagues to define together a successful launch plan or to evaluate new roll-
  • out opportunities via market test and research.

    Competition monitoring

  • Conduct global marketplace analysis, monitoring new launches, looking for input and new trends.
  • Budget Management

  • Monitor the costs versus budget and, if necessary, implement corrective actions;
  • Create requisitions for goods and services acquired and ensure the completion of the process (SAP).
  • Profile

  • 7-10 years of experience in Marketing (a Degree in Marketing is considered as a plus);
  • Expertise of FMCG and Brand Marketing environment (A Strategic Marketing experience is considered as a plus);
  • Multi markets and culture understanding;
  • Strong communication and influencing skills;
  • Analytical and financial skills;
  • Result oriented;
  • Project management;
  • Dynamic, flexible, proactive approach and ability to work effectively in high - pressure situations within strict deadlines;
  • Availability to travel.
  • IT Skills

  • Excellent PC command (Excel, PowerPoint);
  • Excellent knowledge of Nielsen / IRI DBs;
  • Familiarity with SAP Architecture is considered as a plus.
  • Job Requirements

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