Trade Marketing Specialist
Ferrero
Luxembourg, LU
il y a 3j
source : Successfactors

Job Location : Luxembourg

Ferrero is afamily-owned company with a truly progressive and global outlookand iconic brands such as Nutella®, Tic Tac®,Ferrero Rocher®, Raffaello®, Kinder Bueno®and Kinder Surprise®.

As the love for our brands continuesto grow, so too does our global reach. Represented in 55 countries,with products sold in more than 170, the Ferrero Group is loved bygenerations around the world.

The secret to our global success?Nearly 35,000 dedicated employees who celebrate care and quality tocraft a business, careers and brands we are proud of.

Join us, andyou could be one ofthem.

About theRole :

Forour HQs in Luxembourg , we are lookingfor a Trade Marketing Specialist forour Travel Market function.

As a Trade Marketing Specialist you will beresponsiblefor :

  • Supportingthe Market in developing and implementing a sales strategy in theassigned Areas and Channels;
  • Assuring long termpartnerships’ development with customers leveraging on anin-depth knowledge of their strategies and their shoppers whileproviding tools and means to activate Ferrero Category strategiesin the point of sale while acting as a "processintegrator";
  • Adapting FerreroGroup’s category strategies to fit local conditions (bothin terms of categories and clients) in order to meetCompany’s objectives in regard to volume andprofitability (byCategory);
  • Suppliers’ scouting andmanagement in respect to the assigned Budget and GRCpolicies.
  • MainResponsibilities : MainTasks :

    MainTasks :

    CATEGORYSTRATEGIES &PLANS

  • Monitorsand analyzes trade, competitors and shopper market data, in orderto identify business opportunities and develop new Trade Marketingplans;
  • Develops innovative tactics to helpretailers to meet their shoppers’needs;
  • Develops effective medium- and long-termlocal strategies in line with the Ferrero Group Marketingguidelines;
  • Defines the Channel Vision forresponsible categories;
  • Develops and implementscross Brand and cross Category integrated programs withretailers;
  • Implements appropriate Categorydevelopmentactions.
  • CHANNELSTRATEGIES &PLANS

  • ExecutesChannel / Customer performance and potentialanalysis;
  • Supports the definition of Salesstrategies (assortment, trade investment, etc.) at Channel / Account level with the objective to maximize the businessdevelopment and profitability;
  • TranslatesMarketing Plans to specific Channel / Customer plans (sessionplans, promotion, etc.) in line with retailersneeds;
  • Supports Key Account Manager providingargumentation, in the development of joint business plans,monitoring performances of implemented plans at channel / account / Categorylevel.
  • DISPLAYAND PROMOTIONALDEVELOPMENT

  • Workswith the Marketing Functions to devise and implement newpromotional activities and display, on the basis of the needscollected;
  • Defines the placement guidelines forshelf, checkouts and secondplacement.
  • INSTORE ACTIVITYMANAGEMENT

    Providesto Sales the best tools and means required for the implementationof the Marketing Strategy inside the point of saleby :

  • Coordinatingthe development of sales promotion activities, and theimplementation of Trade Marketinginitiatives;
  • Tracking store activitiesperformances ensuring Company guidelines and timeline aremet;
  • Providing to Sales Function effectiveinformation about products, promotional activities and displaymaterials;
  • Collecting the Sales Functionrequirements and ensures the implementation of initiatives and tailor-made activities for requiringClients;
  • Ensuring the implementation of on Point of Sales activities, likepromotions, placement, POP material, Point of Sales (POS)animation;
  • Developing field force supportingtools (e.g. catalogues);
  • Ensuring in storetrials implementation;
  • Coordinating informationflows between Marketing and Sales;
  • Scouting newsuppliers and managing projects according to the assigned Budget incompliance with GRCpolicies.
  • Who weare lookingfor : Profile :

    Profile :

  • Master'sDegree in Economics, Business Administration, Marketing or relatedfields;
  • 4 to 7 years of work experience inTrade Marketing;
  • Good Communication andOrganizational skills
  • Experience with Marketresearch & analysis;
  • Analyticalskillset and excellent numericskills;
  • Knowledge of MarketingStrategies;
  • Dynamic and proactiveapproach;
  • Ability to work effectively inhigh-pressure situations within strictdeadlines;
  • Ability to think critically andcreatively.
  • ITSkills :

  • Proficiencyin MS Office skills;
  • Knowledge of SAP ERP (as auser) will be considered aplus.
  • Languages :

  • Fluencyin English;
  • Any other European language will beconsidered aplus.
  • How to besuccessful in the role and atFerrero :

    Consumers,quality and care are at the heart of everything we do. So, to besuccessful at Ferrero, you’ll need to be just as consumerand product centric as we are -

    dedicated to crafting brilliantresults for consumers around theworld.

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